Atlas Corporation
Cohesive Branding Upgrade: Revamped Logo and Updated Brochure Design
Background
After collaborating with Energport, an energy storage company, on various marketing materials, they approached us with a new challenge: creating a logo for their new venture, Atlas Corporation.
Challenge
Initially, the task was to provide feedback on a logo they had developed internally. However, after reviewing their goals of portraying a sophisticated, minimal, and contemporary image, I proposed creating new concepts that better aligned with these objectives.
Solution
I developed five distinct logo concepts, ranging from traditional sophistication to clean and minimal designs. Each concept was accompanied by mock-ups to demonstrate how the logo would look in real-world applications, such as advertisements and on their lithium-ion batteries.
The image above shows the five distinct logo concepts I crafted, each with its own unique flair, ranging from traditional sophistication to sleek, minimalist designs.
Results
The selected design, shown here, is a clean, crisp, and straightforward logo. The icon is an abstract representation of the letters 'A' and 'C,' forming a unique monogram within a circle. This design ensures that the symbol is easily recognizable, whether used as an icon on their website or printed on their batteries.
Conclusion
The client was pleased with the final logo, which led to the creation of a brochure featuring the updated design. This project not only met their aesthetic goals but also reinforced their brand identity, contributing to their professional image in the energy storage industry.
