Turning client concepts into reality
with bold strategy.

Danielle's career is a testament to her fervent dedication to the world of branding and design. As the Director of Marketing at CleanSpark, she was an integral part of the company's transformative journey. Under her leadership, CleanSpark transitioned from the microgrid and energy technology sector to becoming one of the top five publicly traded Bitcoin miners in the United States. Danielle's contributions were instrumental in refreshing the brand, leading a creative team within a technology company, and positioning CleanSpark at the forefront of the industry.

In her previous role at p2klabs, Danielle's expertise was pivotal in crafting brand strategies and designs for startups, as well as facilitating the sale and acquisition of the agency. Her diverse project portfolio, ranging from corporate identities to web design, showcased her ability to seamlessly merge business strategy with design ideation. Danielle's leadership extended across multiple design and marketing teams, where she played a key role in shaping various companies' brand personas and pioneering innovative marketing methods.

Danielle's career is marked by her exceptional ability to transform brands and lead creative teams to success, making her a standout figure in the fields of branding and design.

Our founders

Emily Carson

CoFounder

Emily Carson

CoFounder

Transforming Brands and Leading Creative Innovation

Achieving success through strategic branding and innovative design leadership with our D.R.I.P.P.E.D. process

D is for Discovery

In the initial phase of the design process, we gather essential information about the client/stakeholder, including branding, perception, mission, vision, issues, and requirements, to set clear expectations and align with the company's mission and goals.

R + I is for Research

In this stage, we build on insights from the discovery phase, initiating brainstorming, problem analysis, and the exploration of potential solutions through sketching and wire-framing, and if necessary, conduct interviews, focus groups, surveys, and usability testing to gather additional data.

P is for Produce and Prototype

The exciting phase of the process begins, as we develop the design by creating site maps, user flows, mock-ups, low-fidelity wireframes, and prototypes, facilitating the initial product iterations and usability testing.

E is for Execute

Once we reach an optimal internal state, we present new concepts, engage in iterative discussions with the client/stakeholder, and work collaboratively to refine and progress towards the final design.

D is for Deliver

Ensuring that we've provided a design we’re proud of and that the client/stakeholder has received the promised service/product with all deliverables and final files, marks the crucial point in our creative process where further iterations or changes are not expected.